When done well, post mortems act as a way to stimulate your team to seek out ways to continuously improve their daily work. By allocating time to reflect on the outcomes of your recent projects, you’ll be in a better position to ensure that issues or inefficiencies are not repeated in the future. This evaluative nature of post-mortems is what makes them such a powerful tool for your agency.

What should we do differently next time?.

What went wrong during the project that we should avoid in the future?.

What went right during the project that we can repeat in the future?.

When running your own post-mortem, you should always try to answer the following questions: Most think of post-mortems as a time to talk (or complain) exclusively about what went wrong in a given project, but it is also incredibly impactful to discuss what was successful, as well.

There’s a lot that can be discussed during these meetings.

The post-mortem meeting is an open forum that is run at the conclusion of a project, where you, your team, and your clients can identify and analyze all aspects related to the project’s lifecycle.

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